Designed as branded, grassroots-style posters to build early momentum for the new More Than Cars identity

Featured bold statements pulled directly from the company’s values to spark curiosity and alignment

Created to feel raw, energetic, and movement-driven, reflecting the spirit of the brand

Served as visual teasers for the brand reveal and the announcement of the ASOTU + Congruent merger

Reinforced the new brand system in a way that felt authentic, insider, and intentionally scrappy