brand guide
more projects
2023
The Society
Brand Identity | Brand Guide | Website Design | In-Store Prints | Sales Materials | Digital Marketing | Merch | Strategy | App Design
When I met Tammy, I was immediately inspired by her vision — to bring an LA-style social club to Syracuse that felt both elevated and effortlessly welcoming. Her idea for The Society was more than a café; it was a way to reconnect people after years of distance — a place to work, rest, and transition through the day surrounded by community. As I got to know her, I wanted to help bring that spirit to life in every detail, from the branding and product design to the website and interior environment. Every creative choice centered on connection — finding where people overlap, and designing a space that helps them meet in the middle. (photograph of bar: Reel Inspired Media)
iconic brand elements
![ChristineAnneArt-Website-Graphics [Recovered]_interlocking circles.png](https://static.wixstatic.com/media/e6301d_7518c93732084252beaa4c0c7d7c2376~mv2.png/v1/fill/w_930,h_930,al_c,q_90,enc_avif,quality_auto/ChristineAnneArt-Website-Graphics%20%5BRecovered%5D_interlocking%20circles.png)
Interlocking Circles
The interlocking circles, inspired by a Venn diagram, symbolize connection and common ground at the heart of The Society.
![ChristineAnneArt-Website-Graphics [Recovered]_materiality.png](https://static.wixstatic.com/media/e6301d_abb3d5170e8341efb6fcab8da4eade7a~mv2.png/v1/fill/w_930,h_930,al_c,q_90,enc_avif,quality_auto/ChristineAnneArt-Website-Graphics%20%5BRecovered%5D_materiality.png)
Material
The exposed concrete and structural textures reflect the idea of building something real — a visual reminder that The Society is grounded in process, craft, and community in progress.
![ChristineAnneArt-Website-Graphics [Recovered]_arches.png](https://static.wixstatic.com/media/e6301d_8f961100421048589c2fd2404dfbc393~mv2.png/v1/fill/w_930,h_930,al_c,q_90,enc_avif,quality_auto/ChristineAnneArt-Website-Graphics%20%5BRecovered%5D_arches.png)
Arches
Historically, arches were designed to create more space and support more people, which makes them a fitting symbol for The Society’s mission to build an open, inclusive place for connection.
